Healthfirst Sr Mgr Provider Comms in New York, New York
The Senior Manager is a process-driven leader who will help build and manage an enterprise-level provider communications program with a cross-functional work team. This team will drive both a short-term solution for the categorization and prioritization of current provider communication and engagement projects as well as a longer-term solution that will define a cohesive annual strategy that aligns audience segmentation (e.g. Administrative, Physician) with appropriate communications and engagement for a consistent provider experience.
The successful candidate will be results driven, creative, detail orientated and have strong project management and communication skills. This individual will leverage consumer insights and work with internal partners (e.g.: Network Management, Clinical Quality, Population Health, and Claims) to develop marketing strategies and integrated marketing plans to communicate with our providers. This individual needs to be a team player and able to work with and influence cross functional teams to implement marketing tactics including collateral development, stakeholder support, branding activities, and data driven (direct) marketing.
Duties and Responsibilities:
Leverages consumer insights and past experience with commercial health insurance plans to develop and drive marketing strategies encompassing multi-channel outreach, communication, and engagement initiatives. In collaboration with internal partners, builds integrated marketing plans, calendars, and defines appropriate key performance indicators.
Leverages insights to develop and execute a best in class provider communications strategy including provider marketing communications that leverages digital technology
Builds editorial calendars. Writes, edits, and manages communications for publication to provider audiences
Establishes and actively manages all project and key stakeholder expectations and relationships
Manages deliverables from all functional teams ensuring they meet the defined timeline and quality based on project guidelines
Understands key product features and translates those into proof points and compelling creative ensuring that all work reflects market strategy, brand voice, and style guidelines
Understands direct response principles and applies appropriate calls to action and tracking to campaigns when appropriate
Works with business and technology teams to ensure business needs are clearly understood and the short and long-term solutions meet the needs and expectations of the business and the provider community
Reports status to the Project Sponsor and escalates changes, issues, risks for resolution as needed
Bachelor’s degree from an accredited institution
Experience managing cross-functional projects that yield meaningful results
Experience engaging and communicating with key stakeholders including senior-level leadership
Experience in developing digital communications programs
Understanding of managed care, the healthcare industry or the Affordable Health Care Act
Experience in the management and development of marketing collateral
Experience in managing a team of people and/or in leading a team to achieve results
Experience creating integrated marketing campaigns for both online and offline media channels
Experience in developing and delivering presentations including strong PowerPoint skills
Master’s degree from an accredited institution
Industry work experience in healthcare such as hospital, managed or long-term care, insurance, government or other healthcare agency
Experience in developing provider-facing marketing and communications materials
Experience with Salesforce, Marketing Cloud, Marketing Project Management Software
Certifications such as PMP, Six Sigma Green Belt or LEAN
Experience working in a Scaled Agile Framework (SAFe) environment
Experience in managing or working on projects across multiple departments using an SDLC methodology and Agile/Scrum methodology
Experience using an enterprise project management system such as MS Project Server and MS Project
Experience with application and/or systems implementations or upgrades
Compliance & Regulatory Responsibilities: N/A
WE ARE AN EQUAL OPPORTUNITY EMPLOYER. Applicants and employees are considered for positions and are evaluated without regard to mental or physical disability, race, color, religion, gender, national origin, age, genetic information, military or veteran status, sexual orientation, marital status or any other protected Federal, State/Province or Local status unrelated to the performance of the work involved.
If you have a disability under the Americans with Disability Act or a similar law, and want a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to careers@Healthfirst.org or calling 212-519-1798 . In your email please include a description of the accommodation you are requesting and a description of the position for which you are applying. Only reasonable accommodation requests related to applying for a position within Healthfirst Management Services will be reviewed at the e-mail address and phone number supplied. Thank you for considering a career with Healthfirst Management Services.
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